Coaching is an Art Program

"A group of our senior leaders recently completed an intense … program offered by JJC, where they learned to … be better coaches for our young talents. The scores … speak for themselves (4.9+/5.0). At least as important is that many of the coachees reported significant positive changes in how they work, to the benefit of the business and their careers. We have two more programs on the go. The recent APAC cohort also gave very good evaluation scores (4.8/5.0 for Module 1 which was recently launched in Shanghai), and this is just the beginning!"

-VP, HRBP of Global Business Group Domestic Appliances,Electronics Industry-

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Animation Artist: Christina Kingma

Coaching Program for Leaders

Create a coaching culture in your organization

  • Would you like your managers to get more out of their people?
  • Do you want to shift your unit's top-down culture to one that encourages creativity?
  • Would you like your employees to become more responsible and take a more proactive approach  to their work?
  • Do you want to equip your senior leaders to take a more active role in developing talents?
  • Do you have significant restructuring ahead?

As a team leader, you can create a culture where:

  • Managers encourage creativity through open, exploratory discussions (see case 1).
  • Employees rise to meet the challenges at hand
  • Motivation, commitment, and retention are high
  • Employees take charge of their careers, instead of 'playing victim'

Research shows that the direct reports of leaders who coach out-perform those         leaders who do not coach.

We can help you to create an environment where your employees at all levels can achieve      their full potential. Contact us to find out how.

Click here to see the Course Program Time Line


Open-Enrollment Coaching Program for Leaders "Coaching is an Art"

“The program has helped to create a significant change in the way I, personally, operate as a leader. The biggest shift is having moved from being an advisor to empowering others to solve immediate challenges themselves through partnership and collaboration.”

- CHRO, Consumer Electronics Industry -


Develop Your Coaching Leadership Style in just 9 Months!

To register or to enquire further, please send an email to Julie Johnson. You will receive a reply within 24 hours. Alternatively, call Julie at: +31 (0)6 1863 4585.

Are you:

  • Taking on the work of others?
  • Working too hard to stop and listen?
  • Not getting enough out of your team?
  • Watching people line up to ask you for solutions, instead of coming up with the answers themselves?

Would you like to:

  • Inspire people to be fully engaged and accountable for their work?
  • Ask questions that catalyse creativity and innovation?
  • Coach colleagues with confidence using state-of-the-art techniques?
  • Work closely with like-minded leaders from other organizations?
  • Take your leadership to the next level by increasing your personal and organizational impact?

Research shows that the direct reports of leaders who coach out-perform those leaders who do not coach.

We can help you take your leadership to the next level, empowering and inspiring colleagues to proactively take ownership - delivering top results. 



To register or to enquire further, please send an email to Julie Johnson. You will receive a reply within 24 hours. Alternatively, call Julie at: +31 (0)6 1863 4585.


Direct Benefit To Your Organization

Your organization will benefit from you bringing your leadership to the next level (and the positive impact this will have your colleagues, team and the business).

In addition, you will invite two colleagues from your organization to join the coachee pool, and they will each be coached (“for free”) over a 10-month period by two of your fellow program participants.

Starting Date for 2024 First Batch

March 2024

All subsequent group and 1:1 sessions (unlimited in number!) for each cohort will be a combination of face-to-face (as possible) and virtual, and will be scheduled directly with participants, to accommodate all schedules. It will run through Fall 2024.


Virtual or Hilversum, Netherlands                            

For detailed program information, view the Brochure.

To register or to enquire further, please send an email to Julie Johnson. You will receive a reply within 24 hours. Alternatively, call Julie at: +31 (0)6 1863 4585.


Would you like to learn what the difference is between teaching, mentoring, and coaching, once and for all?

Watch this video (44 minutes; Mac users please open in Safari)

Research shows a powerful connection between coaching and leadership

In a recent study conducted in a large, progressive global pharmaceutical company, the set of competencies for leadership were compared with the competencies of a coach. The result?  Seventy-five percent of the competencies were the same. To be an effective leader, you must be an effective coach.

Chartered Institute of Personnel and Development (CIPD)

Case Studies:

Case 1: The manager of a large business unit at EMEA headquarters knew that the people development skills of his management team were weak. He and his three top layers of management attended our 'Coaching Program for Leaders', which was spread across 90 days and consisted of four modules. Two years later, the organization confirmed that the managers who participated were still using the peer support groups formed during the program in order to coach each other on leadership challenges. "Coaching conversations are going on all over the place!" We ran two additional programs for managers who joined the team later.

Case 2: The head of HR at a global organization was about to experience significant downsizing in one of their main regional markets.  Having had significant experience with restructuring, she wanted to avoid another round where those losing their jobs spent more time 'playing victim' than managing their careers forward, outside of the organization.  She offered our 'Coaching Program for Leaders' to the organization's top 70, and most chose to attend.  Participating executives reported back that they were able to conduct more and higher quality coaching conversations with the people they needed to make redundant.  They also greatly appreciated the opportunity to be coached (part of the process) as they planned their own career transitions.  The program evaluations averaged 4.7 out of 5.0 on Value.  This is one of several support initiatives that was offered to this business unit, which scored significantly higher in motivation compared to the other units undergoing restructuring.

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